Building a global ecommerce shopping experience for engineers
UX consultant @ The BIO Agency for Arrow [Contract]
Arrow Electronics is a Fortune 125 business providing electronic components and related services, with revenues of over $23 billion and a global network of 460+ locations.
I came on board to review the UX for the recently launched Arrow website where I was responsible for creating a strategic approach to UX for the future and help to optimise conversion rates.
Additionally, I was responsible for embedding the UX approach within BIO’s multidisciplinary team for future enhancements as well as conducting user tests and research to gather user insights and then create feasible solutions for production.
Measurement framework, A/B testing and IA
A partial view of the measurement framework, key journeys for conversion optimisation and an A/B testing programme for ongoing improvements.
An early draft of an Information Architecture to be user tested.
Sketched page principles, user journeys and wireframes.
Final Designs and U.I
We worked in high-fidelity design quality wireframes in Axure. Below are some samples of the U.
Project goals
To review the recently launched responsive website for best practice UX
To validate and test key user journeys and identify UX improvements
To increase conversion (which we achieved an increase of over double in 3 months after launch)
To develop and lead the in-house UX and design team as well as embedding a best in class UX research, testing and design practices working methodology
To create an A/B testing strategy
Outcomes
100%+ increased conversion in first 3 months
Surpassed $300m in online revenues in 28 months / 3 years
+65% average order value
+1000% web visits over 12 months