Designing a multi-channel website to serve members and help working musicians in the UK.
UX Designer, researcher and digital transformation consultant
The Musicians’ Union represent working musicians in all areas of the music business by negotiating and campaigning on their behalf and by providing services and assistance throughout their professional careers and beyond.
The goal of the project was to help identify the members’ and business needs then scope, prioritise and roadmap which also included developing a new website and their digital assets.
Creating a digital strategy and roadmap for the MU
Personas for MU’s primary audiences.
I did extensive qualitative and quantitative research with member and prospective members. I wanted to understand what their needs are as well as help align these to the strategic aims of the MU. Our findings were fleshed at into a set of personas to be used as a design tool.
Draft Digital Strategy
Here is a picture (Blurred) from the digital strategy workshop I ran with the client once we had all our research inputs. This enabled us to prioritise the objectives and outline a roadmap to deliver the change for the MU.
Defining the Information Architecture and rapid sketching
Due to time constraints we went straight from sketches to UI and did rapid testing and iteration.
Final UI
Deliverables
Market research and comparator review
Internal strategic interviews and workshops
External interviews and focus groups
Audience and persona definition
Digital strategy and roadmap
Transformation plan
KPIs and measurement framework
Information architecture, functional requirements (user stories) and development of key user journeys
Wireframes of core responsive templates and UI
Website design concept and development
User testing of core user journeys and functions
Supporting a third-party build team for development